About Me

I help people share their ideas and learn from each other.

The products, events, and other services I’ve had the pleasure of representing have all been great excuses to find someone new, and ask them my three favorite questions:

  • Where do our lives intersect?
  • What can I celebrate with you?
  • How can I help you get where you want to go?

I create my best work when I can find people willing to entertain these questions.

In my current position with Youth Specialties (YS), a non-profit which trains and equips youth workers, I split the majority of my time between researching the felt-needs of our customers and finding the right people to create the content necessary to address those felt-needs, all while using the same three questions above.

One of the results of my work is a persona-based content strategy for our blog, which not only helped increase the volume of content (+450%), and our site traffic (+200%) on a $0 budget, but it has also helped to establish the YS brand as an authority among our target customer base.

Outside of my daily work with YS, my three favorite questions have also helped guide the work that I do with small businesses in our community of Bloomington, IL. I’ve had the privilege of partnering with our local Chamber of Commerce to teach seminars on 101 level basics of social media, SEO, and SEM to the businesses that really help make it possible to create a family here in our community.

If you have questions, ideas, or would like to connect, feel free to shoot me an email at anytime or schedule a FREE 30-minute consultation:

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I’m also convinced that the three questions above are the reason why my wife, Katie, and I have such a strong partnership in our marriage. We structure our lives to intersect in key ways, we celebrate even the small things, and we’re each other’s biggest fans and most helpful critics. These things impact the music we create together, the passion for our community, and the way we raise our son.

Final details… I love coffee, mafia movies, and any excuse to eat Mexican food.

Now that’s enough about me. I hope to get to know more of your story soon.