Facebook boasts over a billion (with a “b”) active daily users.
As the largest social network in the world, it’s easy to lose yourself in the statistics. I’m going to focus in on the basics that small business owners need to know, and that fit within a quick 2-minute read.
Here we go.
Here’s the content that works well:
- Videos that are uploaded directly to Facebook and Facebook Live.
- Images combined with text, and the 360 images.
- Linked posts to blogs, although you’ll see a preference swing toward Facebook Instant Articles.
Important details for your content:
- Cover photos for your business page should be sized to 828×315. You should also know that the mobile version will be a bit smaller. Here’s a helpful visual template from Pauline.
- When posting a link to an article, be sure to select the appropriate image, headline, and description text to go with it. The automated images and texts are not always correct, but Facebook allows you to change them.
- Almost 80% of users visit Facebook pages on their mobile devices. So be sure to post content that works well on both a desktop computer and a mobile device.
Algorithms rule all:
Facebook’s highest priority is to maintain a quality news feed that people want to engage with. That means it’s constantly updating algorithms that customize the user’s experience to include only the most popular content.
Facebook’s algorithms have a huge impact on your business’ content. When you post, a small percentage of your followers will see it in their news feed. If those followers engage with it, the algorithms will adjust, showing your content to a larger number of followers. As long as people keep engaging, your content will continue to appear in news feeds. If the initial followers who see your content do not engage, the algorithms adjust accordingly, letting your content disappear unnoticed.
So make sure you spend your precious time creating amazing content, otherwise, you could be more productive elsewhere.
My dare for you:
Research your page insights, then spend $25 on one Facebook ad and compare the results—the reach, interactions, and website clicks—with the last $500 spent on ads in a magazine or newspaper. You’ll be amazed by the results.