Outlining value propositions and customer segments aren’t easy. They take research, detailed analysis, and continual evaluation to ensure that each customer segment is accurately represented. Here’s why this is so important…
I ended the altMBA with a greater sense of myself, the boundaries I had accepted for my life, and ultimately what I’m capable of. My story needed a rewrite, and over the last few months, this newfound clarity has been helping me piece it together.
Choose to be extraordinary, and don’t let the goal of perfection slow you down.
Here’s a basic Instagram image guide for your small business.
Instagram has delivered 58x more engagement per follower than Facebook and 120x more engagement per follower than Twitter.
Images can convince people to click a link or it can convince them not to.
I didn’t think it could be possible for a tweet about umbrellas to hold my attention, but GE accomplished it, giving us a great example of what works well on Twitter:
Fear disguises itself in things that we trust in order to keep us from taking the leap.
Here is a 2-minute glimpse at the basics for Twitter advertising: