Outlining value propositions and customer segments aren’t easy. They take research, detailed analysis, and continual evaluation to ensure that each customer segment is accurately represented. Here’s why this is so important…
Author: jacobeck
The altMBA is Helping Me Rewrite My Story
I ended the altMBA with a greater sense of myself, the boundaries I had accepted for my life, and ultimately what I’m capable of. My story needed a rewrite, and over the last few months, this newfound clarity has been helping me piece it together.
Perfection Can Be Detrimental
Choose to be extraordinary, and don’t let the goal of perfection slow you down.
Guide for Instagram Image Sizes
Here’s a basic Instagram image guide for your small business.
Instagram Basics in 2-Minutes
Instagram has delivered 58x more engagement per follower than Facebook and 120x more engagement per follower than Twitter.
What Doesn’t Work On Twitter: Unappealing Images
Images can convince people to click a link or it can convince them not to.
What Works on Twitter: GE’s Umbrellas
I didn’t think it could be possible for a tweet about umbrellas to hold my attention, but GE accomplished it, giving us a great example of what works well on Twitter:
What Does Fear Look Like To You?
Fear disguises itself in things that we trust in order to keep us from taking the leap.
Twitter Advertising Basics
Here is a 2-minute glimpse at the basics for Twitter advertising:
3 Ways Small Businesses Can Use Twitter’s Advanced Search
How can a small business cut through all the noise to find the conversations that matter Twitter’s advanced search.
Jacob Eckeberger 