Facebook likes to keep you on your toes, especially when it comes to the correct image sizes.
If you need an in-depth breakdown of every possible image size on Facebook, the full infographic in this post is what you need.
If you don’t want to bother with editing or resizing images at all, the folks at AdCat will do all the image work for you.
If you’re somewhere in between, here are the most important image sizes from Jon’s post that every small business should know about:
Facebook Cover Photo and Profile Photo
Profile Photo Design Specs: 180 x 180 pixels
Profile Photo Display Specs: 160 x 160 pixels
Cover Photo Design Specs: 828 x 315 pixels
Cover Photo Display Specs on Mobile: 560 x 315 pixels

Facebook Ad Photos
Design Specs: 1,200 x 900 pixels
Desktop Display Specs: Up to 470 x 470 pixels
Mobile News Feed Display Specs: Up to 626 x 840 pixels
Right Column Display Specs: 254 x 133 pixels
Tip: Facebook recommends minimal text in ad images for optimal distribution.

Facebook Videos
Design Specs: Thumbnail Image 1,200 x 675 pixels
Video: HD widscreen preferred
Audio: Stereo
File Size: Up to 4GB max
Desktop News Feed Display Specs: 470 pixels wide
Mobile News Feed Display Specs: 560 pixels wide
Right Column Display Specs: 254 x 143 pixels

Carousel Ad Images
Design Specs: 600 x 600 pixels
Desktop Display Specs: 300 x 300 pixels
Mobile News Feed Display Specs: 460 x 460 pixels
Right Column Display Specs: 125 x 125 pixels
Tip: Facebook recommends minimal text in ad images for optimal distribution.
