Several months ago, I ran across this really practical blog post with 100 social media ideas. More than anything else, Jayson DeMers’ ideas reminded me that you can always be doing more with your organization’s social media. All of the ideas are great, but I wanted to share 20 of my favorites with you…
Quotes: Humorous, inspiring or motivational quotes always perform well.
Link to a guest post: Share (or re-share) a link to a post you contributed to another site. If you’re interested in learning how and why guest blogging should be part of your online strategy, see my article, The Ultimate Guide to Building Your Business by Guest Blogging.
Post a branded image: Post a funny or inspirational image with your logo or website URL on it.
Behind-the-scenes product shots: Photos of your products being manufactured or sourced.
Share a helpful resource: If you’re truly concerned about sharing the most useful info with your followers, don’t be afraid to direct them to other people’s valuable content (not just your own).
Fan photos: Search for hashtags related to your business or products, and share a customer photo on Facebook, Instagram or Pinterest.
A day in the life post: Give a recap of a typical day in the life of a graphic designer, author, CEO, etc.
Post a video testimonial: Share a video review; or better yet, ask your social media followers to submit their own video testimonials.
Share breaking industry news: Stay on stop of what’s going on in your industry or niche by using Google Alerts.
Offer a free e-book: Build your email list while generating some goodwill with your fans.
Share industry research: Post a link to and synopsis of research your fans would find useful.
Celebrate odd holidays: For instance, did you know June 17 is Apple Strudel Day? Use a tool like Days of the Year to find out what today’s holiday is.
Offer expert insights into a topic: This helps establish you as a thought leader in your field.
Get your employees to guest post: Have your employees take turns posting a ‘fun fact’ on Facebook or Twitter.
Hold a giveaway: This can be as simple as asking your fans or followers to comment to enter.
Make an industry prediction: Speculate on what’s in store for your niche or industry.
Answer some FAQs: Have a question you get asked a lot? Answer it on social media.
Find out what your competitors are sharing, and do it better: An easy way to do this is by using a tool like Social Crawlytics.
Use your website analytics to find content ideas: Take a quick look through your analytics to find out which topics generate the most interest from your audience.
Promote your products or services: There’s a reason this one is last on the list. There’s a time and a place for self-promotion on social media, but first and foremost, use social media to build relationships, establish trust, and build your reputation as an industry expert. When people do want to buy, who do you think they’ll come to first?
If you’re like me, you might feel a bit overwhelmed by Jayson’s 100 ideas. But don’t be. You shouldn’t try to do everything on that list in one week, one month, or even at all. Find the ones that work with your skill set and that are the best fit for your organization’s story. Focus on doing those well and you’ll be in good shape.