I can turn 3 hours a week into 150 pieces of social media content.
It took me some trial and error to find the right combination of tools, but eventually I was able to streamline my social media content creation and processes down to just 3 hours a week. The tool that really made it possible for me was Hootsuite.
Hootsuite is a social media management tool that allows you to operate all (the most used) social media platforms in one location. You can use the dashboard to create and scheduled content for publishing. You can use streams to engage on each platform and segment followers. And it’s bulk schedule feature allows you to upload 350 different pieces of content and schedule them out automatically in increments you set.
My go-to for small-businesses is Hootsuite, but there are several other great social media management tools you can compare to find the best fit for you.
Even with the best social management tool, you won’t save any time using it if you’re not prepared.
Here are a few things that will help you make the most out of this timesaver:
- Know which social media platforms you plan on using.
- Have a content calendar of what you’d like to share and when you’d like to share it already created.
- Prepare to share a variety of different types of content, including: images, text, video, and links.
- Research peak times for whichever platforms you use.
- Plan to reimagine one piece of content in multiple ways. For example, if you’re sharing a blog post, think of 3-5 different ways you can talk about it. It might be a combination of memorable quotes from the post, or different ways that your customers would find it helpful. Spread each of those posts out across a 1-3 week period, depending on the relevancy of the content.
- Use a swipe folder of inspirational content that you can just share without needing to create anything. For example, this could include inspirational quotes or images that inspire your customer.
- Save all of your scheduled content in a separate spreadsheet to reference later. This will save you significant amounts of time when you’re ready to repeat the content later on in the future.