Find the One

It’s no shock that social media can be overwhelming for small businesses.

Lists like “Top 15 Most Popular Social Networking Sites” are helpful to read, but while you’re scrolling through, you might feel a bit of panic when you come across charts that show all the millions of potential customers you’re missing each month:

monthly-visitors

Here’s the deal…

You don’t need 15 social media platforms.

You don’t need 5.

You don’t need 2.

You really just need 1.

Find the one social media platform that your customers are on and be awesome at it.

Time is your most valuable asset, and as a small business owner, you don’t have the luxury of extra time. So instead of using what little time you do have to be mediocre on 5 social media platforms, why not be awesome on one?

But you should know, the one platform you should be on might not be one that you like.

If you’re only going to give yourself to one, do your homework to find out which platform your customer base is most active on. They may have accounts on all 15 top platforms listed above, but chances are, they only sign-in to 1-2 on a daily basis. Find out which ones those are. Better yet, find out which one they actively use to engage, not just passively scroll through.

Here’s how you can tell which platform is the one:

  • Research recent social media demographics (here’s a great article to get you started)
  • Ask your top 15 customers which platform they’d choose to be stuck on a desert island with.
  • Watch your top competitors to see which platforms are successful for them.
  • Experiment with the results of your research to see if it’s accurate.

Once you’ve found the one, commit to it, be faithful to it, and show its users a side of you that no one else gets to see.

Over time, you’ll find that it will return the favor.

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