Keywords help search bots connect your content with search queries. Here are 4 tools to help with your ongoing keyword homework:
Category: For Organizations
How I Do Keyword Homework
We were answering questions that no body was asking, and it was hurting our rankings. So I started doing my keyword homework…
3 Lessons From Reaching #1 in Search Results
I took a company from complete non-existence to #1 in organic search results. Here’s what I learned.
Content That Generates Sales
If you’re hitting a wall with your content, or if you’re looking to reevaluate the content you share across all of your digital properties (social media, websites, blogs, etc.), the best place to start is with these 3 questions:
1) Will this content attract people? 2) Will this content engage people? 3) Will this content convert people?
Social Media Basics: Facebook, Pinterest, and Instagram
Surveys from the last few years have shown some remarkable stats: 91% of people have gone into a store because of an online experience. 62% of consumers…… Read more “Social Media Basics: Facebook, Pinterest, and Instagram”
Time Management for Social Media [Infographic]
The best community managers I know are 100% dedicated to their weekly schedules. If I catch them creating graphics for their Twitter content at 2pm on a Thursday,…… Read more “Time Management for Social Media [Infographic]”
6 Unbelievable Social Media Facts That Are Actually True
Social media is a world full of shiny objects. It’s an endless supply of distractions that can easily steal your time and focus. That’s why I think it’s so…… Read more “6 Unbelievable Social Media Facts That Are Actually True”
Adding design layers to your photos with Tangent
Tangent has been a fun new find from the app store. Over the last couple of weeks, I’ve used the app to edit background images that I would then…… Read more “Adding design layers to your photos with Tangent”
The Value of Multiple Perspectives
Just before Mother’s day, I came across this very well meaning but poorly phrased piece of content from a youth ministry website. Hopefully you see it too.…… Read more “The Value of Multiple Perspectives”
Creating GIFs
Steve Whilhite settled the long-running argument in May 2013 about the proper pronunciation for his creation, the Graphic Interchange Format—or GIF. Simply put… “It’s pronounced JIF, not…… Read more “Creating GIFs”
Jacob Eckeberger 