Be Human

The relationships and experiences we have with people will always leave a bigger impact than the messages we share on Sunday mornings. When we use social media correctly, churches can strengthen those relationships and extend those experiences. The only way that happens is if we choose to bring more of our humanity into the content we post. It’s not an easy task, but it’s possible and it can be one of the most powerful relationship tools that your church has.

A Nature Of Generosity

We should be shaping our content so that generosity becomes a part of our online nature. If we can do it successfully, our followers will begin to know us as that organization that is always there for them, supporting them when they need it the most, and in turn, they won’t think twice about helping us when we finally do ask for something.

Sewing Flags

When we create content for our organizations, we need to think about it as if we’re sewing flags. Flags that are accessible to our followers (supporters or customers), that communicate the heart of why we exist, and that are worth waving as a sign of support.