If you’re hitting a wall with your content, or if you’re looking to reevaluate the content you share across all of your digital properties (social media, websites, blogs, etc.), the best place to start is with these 3 questions:
1) Will this content attract people? 2) Will this content engage people? 3) Will this content convert people?
Tag: jacob eckeberger
Adding design layers to your photos with Tangent
Tangent has been a fun new find from the app store. Over the last couple of weeks, I’ve used the app to edit background images that I would then…… Read more “Adding design layers to your photos with Tangent”
Does Anyone Really Know How Often I Should Post?
Frequency. It’s what I’m asked about most often and what I’m constantly evaluating. There are a lot of opinions about how often you should post to different…… Read more “Does Anyone Really Know How Often I Should Post?”
Legend: A Typography App
Legend is one of the most recent apps that I’ve fallen in love with. By bringing motion to your text, it creates a short 6-second video that’s…… Read more “Legend: A Typography App”
What Sweden’s Social Experiment Can Teach The Church
NPR’s Ari Shapiro shared this fascinating story about Sweden’s social media experiment, Curators of Sweden. “Every week, someone in Sweden is @Sweden: sole ruler of the world’s…… Read more “What Sweden’s Social Experiment Can Teach The Church”
3 Goals That Matter
World renowned author, professor, and psychologist Mihaly Csikszentmihalyi (that’s fun to pronounce) said: Goals transform a random walk into a chase. Without goals, your time spent on…… Read more “3 Goals That Matter”
5 More Things You Can Do Midweek
Your church can always be doing more with your social media. But I get it… if it’s not something that comes naturally or if your plate is…… Read more “5 More Things You Can Do Midweek”
5 Ways To Act Small
I am always impressed when I see a big organization interact on social media with the same enthusiasm as a startup. If they are going to survive, startups…… Read more “5 Ways To Act Small”
My Content Calendar
The first thing I use every day is my Content Calendar. I don’t know how or if any organization is able to successfully market online without one.…… Read more “My Content Calendar”
Be Human
The relationships and experiences we have with people will always leave a bigger impact than the messages we share on Sunday mornings. When we use social media correctly, churches can strengthen those relationships and extend those experiences. The only way that happens is if we choose to bring more of our humanity into the content we post. It’s not an easy task, but it’s possible and it can be one of the most powerful relationship tools that your church has.
Jacob Eckeberger 