Images can convince people to click a link or it can convince them not to.

Here is a 2-minute glimpse at the basics for Twitter advertising:

How can a small business cut through all the noise to find the conversations that matter Twitter’s advanced search.

7 hashtag rules that are the most important for your small business:

Past research has shown that using images on Twitter increases engagement by 313%.

The best way to maximize that increased engagement is to have your photos designed to stand out. Here’s a look at the most important image sizes for Twitter:

“How often should I tweet?”

Here are some guidelines for how you can experiment with the frequency of tweets for your small business:

3 thoughts on how small businesses can get more out of the lifespan of their tweets…