If you’re hitting a wall with your content, or if you’re looking to reevaluate the content you share across all of your digital properties (social media, websites, blogs, etc.), the best place to start is with these 3 questions:
1) Will this content attract people? 2) Will this content engage people? 3) Will this content convert people?
Tag: social media for organizations
Time Management for Social Media [Infographic]
The best community managers I know are 100% dedicated to their weekly schedules. If I catch them creating graphics for their Twitter content at 2pm on a Thursday,…… Read more “Time Management for Social Media [Infographic]”
6 Unbelievable Social Media Facts That Are Actually True
Social media is a world full of shiny objects. It’s an endless supply of distractions that can easily steal your time and focus. That’s why I think it’s so…… Read more “6 Unbelievable Social Media Facts That Are Actually True”
Creating GIFs
Steve Whilhite settled the long-running argument in May 2013 about the proper pronunciation for his creation, the Graphic Interchange Format—or GIF. Simply put… “It’s pronounced JIF, not…… Read more “Creating GIFs”
3 Goals That Matter
World renowned author, professor, and psychologist Mihaly Csikszentmihalyi (that’s fun to pronounce) said: Goals transform a random walk into a chase. Without goals, your time spent on…… Read more “3 Goals That Matter”
Blueprints For The Only 3 Image Sizes You’ll Need
When it comes to images, it can be hard to remember what sizes work best across all your social media channels. Especially if you try to create…… Read more “Blueprints For The Only 3 Image Sizes You’ll Need”
Unsplash: Free Photo Resource
Social media platforms are becoming more and more image focused. That means images really make a difference for your content. Even on Twitter, a land that is bound…… Read more “Unsplash: Free Photo Resource”
20 Ideas For Your Social Media
Several months ago, I ran across this really practical blog post with 100 social media ideas. More than anything else, Jayson DeMers’ ideas reminded me that you can…… Read more “20 Ideas For Your Social Media”
A Nature Of Generosity
We should be shaping our content so that generosity becomes a part of our online nature. If we can do it successfully, our followers will begin to know us as that organization that is always there for them, supporting them when they need it the most, and in turn, they won’t think twice about helping us when we finally do ask for something.
Sewing Flags
When we create content for our organizations, we need to think about it as if we’re sewing flags. Flags that are accessible to our followers (supporters or customers), that communicate the heart of why we exist, and that are worth waving as a sign of support.
Jacob Eckeberger 